Tove Johansson is a Swedish fashion designer and creative director based in Paris working in the fields of fashion, textiles and accessories.

Trained at Central Saint Martins College of Art and Design she discovered early her passion for working with prints and colours, starting her first job at Christian Lacroix.

With a solid experience in trend and forecasting, from working many years for companies like Peclers, Martine Leherpeur to note a few, a sharp eye and an intuitive sense, visual storytelling is at heart.

Style over fashion, sustainable approach and long lasting design with effortless elegance are key values.

Parallel to her design commissions, Tove has been a regular visiting lecturer at fashion colleges, like Parsons Paris, PCA and IFA Paris.

Her client list include Anthropologie, Amifa Japan, Atomic Soda, Belle Maison Japan, Cricket INC, Galeries Lafayettes, Martine Leherpeur, Noukies, Peclers Paris, West Elm.